Riverside, Ca, March 1, 2008 – National Paving Company (NPC) announces the launch of its Green Partner Promotion.

NPC representatives will reach out to all of their NPC customers to begin an ongoing partnership to raise environmental awareness in business and its communities throughout Southern California.

The company is prepared to contact its customers in phases throughout 2008 beginning with its customers whose asphalt paving work have met the criteria of its Sustainable Asphalt Program (SAP).

The Green Partner Promotion will display NPC customer’s logos on the Affiliates page of its website. The partner logos, also image links, will redirect to NPC customer’s homepages.

The “Our Earth, Our Home” seal will be offered to customers for use on their websites as a reciprocal link to NPC’s Affiliates page.